Influencers are in the business of brand building and brand exposure. They should not strictly be concerned with the promotion of others; they must be cognizant of their own commercial opportunities and the legal exposure attached with the growth of their personas. Proactive influencers who hire legal counsel are able to protect themseleves in contractual agreements, construct a valuable intellectual property portfolio and build successful businesses around their positive influence.
Percentage of influencer marketing budgets that will increase in 2020.
Percentage of companies spending over half their marketing budget on influencers.
Percentage of marketers who plan to spend the most $ on Instagram for influencer marketing in 2020.
Influencers We Have Worked With
A selection of influencer clients we have assisted.
I want to thank @darrenheitner for handling all of the legal side. Hit him up if you want to trademark yourself. It's nice to see everything fall into place. Now back to work to continue what I started. I will make history one painting at a time.
Today, my company was awarded its first registered trademark by the United States Patent and Trademark Office. Thank you to Darren Heitner for making sure my dream, now reality, will be protected going forward.
Types of Legal Services for Influencers
We have the capacity to assist you with all of your legal needs, which may include the following:
If you are earning money based on your influence, then you should be memorializing deal terms by way of written, signed contracts. We have the expertise and capacity to assist you with the creation, review, revision and negotiation of important deal terms, protecting you in case something goes wrong.
If you have built a brand, then you should ensure that you have proper trademark protection. If you are creating images and videos, then you must ensure that you obtain property copyrights. If someone is using your name, image and likeness, then you should get ahead of it by exploring your publicity rights. We can help with all of that and much more.
The Federal Trade Commission is more actively enforcing laws intended to stop deceptive advertising. Make sure that you are complying with all laws, which is something that we have helped many people out with as they build their brands.
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